![Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express](https://images.indianexpress.com/2022/12/Pele-shoelaces.jpg)
Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express
![Joe Pompliano on X: "8) As Pele approached midfield to tie his shoes, cameras zoomed in, and millions of people realized all at once: Pelé was a Puma athlete. The funniest part? Joe Pompliano on X: "8) As Pele approached midfield to tie his shoes, cameras zoomed in, and millions of people realized all at once: Pelé was a Puma athlete. The funniest part?](https://pbs.twimg.com/ext_tw_video_thumb/1608635677796712450/pu/img/a206F6i4oG6ekFTv.jpg)
Joe Pompliano on X: "8) As Pele approached midfield to tie his shoes, cameras zoomed in, and millions of people realized all at once: Pelé was a Puma athlete. The funniest part?
![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun](https://www.thesun.co.uk/wp-content/uploads/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg)
Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun
![Il était une fois… Pelé et Puma - Retour sur l'affaire des lacets et le coup de pub légendaire - SportBuzzBusiness.fr Il était une fois… Pelé et Puma - Retour sur l'affaire des lacets et le coup de pub légendaire - SportBuzzBusiness.fr](https://www.sportbuzzbusiness.fr/wp-content/uploads/2022/10/Pel%C3%A9-refait-ses-lacets-en-1970.png)
Il était une fois… Pelé et Puma - Retour sur l'affaire des lacets et le coup de pub légendaire - SportBuzzBusiness.fr
![Maher Safi on X: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / X Maher Safi on X: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / X](https://pbs.twimg.com/media/El5SuFgW0AArJ3y.jpg)
Maher Safi on X: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / X
Corporate Soldiers®️ on LinkedIn: #marketing #team #superstar #sales #brand #recognised #advertising #nike…
![Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/12/30/11/66045513-0-image-a-50_1672399623973.jpg)
Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/v2/resize:fit:698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)